What awaits us in Salone Internazionale Del Mobile in Milan this year?

WHAT’S NEW IN INTERIOR DESIGN WORLD? 

It’s no secret that Milan is a fashion world city.  Here, trends are born in clothes and accessories, in furniture and lamps. Historically, it turned out that around Milan, many well-known factories and light enterprises were born. As a result, the Milan Furniture Fair (Salone Internazionale Del Mobile) is one of the most significant events for European designers and furniture manufacturers. This saloon of interior design and decoration which began in 1961 has been held annually ever since.

This year the exhibition will take place from April 17 to 22 in the exhibition center named ‘Fiera Milano Rho’. This is the perfect opportunity to help people to exchange ideas, have demonstrations of new products and brands, interior decorations, building codes in residential design and even more! The fair is attended by the leaders of the furniture industry world. And, of course, they will present the latest interior design trends, but also attended by professionals or everyday people.

Before going to the exhibition, we made an overview of the announcements of the main companies and participants. First of all, we want to understand what the leaders of design have prepared for us!?

 

KITCHEN

As we know, the kitchen area is the most difficult place to organize and equip in the house. That’s why every two years the designers of the whole world offer their views on what today’s modern kitchen should be like. For example, this year the organizers promised to surprise us, not only with high-quality materials and equipment but also with a new layout look and future evolution of the kitchen space itself.

For this reason, the leading manufacturer of the quartz stone Caesarstone together with a design studio Snarkitecture released a new kitchen countertops collection. And will present it at this year’s fair. For the sixth time, this quartz manufacturer will come to Milan to show their growing and brand-new collection. The Altered States is not only the name of the project nor the company’s collaboration result, in partnership with the designers of the New York studio Snarkitecture, but also a bright event in the kitchen design world.

This year’s theme is based on the study of the kitchen island.

       “Our starting point was the kitchen island, which we turned from a functional culinary zone into the center of the modern house, a place for entertainment, leisure and performances,” said Raanan Zilberman, CEO of Caesarstone.

 

“We asked the studio Snarkitecture to create an island that will inspire architects and designers to think about the future of kitchens and kitchen designs in general, and, about a new way of using the materials that we produce.”

As a result, in this ‘amphitheater’,  the beautiful island is composed of more than 250 quartz plates and metal pedestals. It’s accomplished in three different colors, from their new metropol collection. Those are the: Cloudburst Concrete, Airy Concrete, and Rugged Concrete. The designers used wide range materials and colors to create a monochrome gradient, referring to the landscape.

 

MATERIALS

Consistently for the past few years, natural materials and especially wood are in fashion. With different methods of processing, each brand continues experimenting with the shapes. It keeps on trying to find the most environmentally friendly while traditional material. This year, we noticed that almost every company/participant will present a new wooden furniture object.

 

Finally, the young Japanese brand Nendo first worked together with the great Danish furniture manufacturer Fritz Hansen. Together, they created an elegant chair “N01 Dining Chair” specifically for the Milan design week and the Salone del Mobile exhibition.

“As a designer, I was surprised and delighted that I created the wooden chair that turned out to be quite difficult. We wanted to create a modern chair, which at the same time will preserve through traditions and history of the brand” commented Oki Sato, a young designer and founder of Nendo.

 

 

 

 

 

COLOR

All shades of gold and other polished metals still remain in trend. Therefore, in the kitchen area, shiny metal handles and accessories, or even metal facades, are in fashion. These materials also stay trendy: natural stone, herringbone parquet, and polished surfaces.

 

 

If at the last Milan exhibition everyone was subdued by velvet green sofas. Consequently, now a saturated dark green color is everywhere and casual: on kitchen facades, cabinets, carpets, textiles, and furniture. And of course, what about the purple color? Pantone declared that the “ultraviolet” is the 2018 color, so we, as an interior design firm,  are expecting to see a lot of purple flashes in the stands.

 

 

 

 

 

Thin black lines of frame structures seem to have entered the furniture design forever. This year is not an exception. A wide range of the table legs, chair frames and other furniture pieces such as lamps or decor elements are on the scene. These frame structures are fair in demonstrating the shapes. In contrast, clarifying the inner essence of the object and emphasizes the silhouette’s beauty. 

Beugel Stoel Chair has a chance to become one of the most discussed new products of Cassina’s brand. The fact is that Gerrit Rietveld designed this model back in 1927. For a short time, the first samples went on sale. However, 91 years ago, there weren’t the opportunities to release many samples successively. As Beugel Stoel is composed of three parts, two identical spiders steel tubes, and the plywood seating. That must accurately be repeated to have the correct bends. To achieve this in a mass production, the 3D technology helped a lot. Traditionally Cassina shows its novelties not only at the Fiera Milano Rho exhibition but also in Milan’s own show – Romeo on Via Durini, 16.

 

FORM

 

In modern interior design solutions, there are two main directions. The first one is the soft and rounded corners, characteristic of the 50’s designs. Finally, the second one is the transformation and mobility. And this, as a tribute to the convenience and technological future.

Let’s see what came of it? Molteni & C continues the cooperation with the designer Ron Gilad.  Together they expanded last year’s Teorema collection. The main concept is a veneered chest of drawers stacked one on top of another with rotating modules. They have one centered rotary element, separating the lower and upper sections. Changing our view about the casual chest of drawers to an unfamiliar interior object that becomes a whole new piece.

 

 

 

TRADITIONS

 

BOHO and ECLECTIC style are gradually penetrating into modern interiors. Antique items and motives bring comfort and originality to our modern home atmospheres. We are tired of going to friend’s houses and see everybody with the same IKEA lamp. We want to be special, even a little mysterious. Designers already took into account this note. Animal skins, Moroccan lamps, macrame panels and wicker baskets are all here. This year’s trend is the vintage rug, a real eye-catcher!

 

DEVELOPMENTS

Within the framework of the Milan Design Week in 2018, Vitra will present the exhibition “Creating typology”.  It will be held on the former sports arena ‘La Pelota’ site. The curation of this exhibition was made by Robert Stadler. Being a designer, artist, and art-manager, he freely combines the role of creator of the design objects and critical observer. The Milano exhibition will be his first experience in cooperation with Vitra.

The installation will include about two hundred objects. The subject of this “study exhibition” will become a social function about furniture in the modern society.

Also, two great brands – Pedini and IPF parquet – have worked in the pair to open Pedini’s first ever showroom in here in Milano!The leader in the field of kitchen furniture production is the Italian company Pedini. To show you their quality, they will be serving the visitors pasta. And of course, cooked in the traditional Italian way throughout the whole week.

 

CONCLUSIONS

The 57th exhibition of the Salone del Mobile 2018 promises to be something extraordinary. This year the organizers first presented the Manifesto of the exhibition to the world. This act is intended to bring the exhibition from a completely commercial sphere to a whole new level: into the world of general cultural developments. The main ideas of the fair are that it is an exhibition of communication, a place of inspiration and creativity development, an exchange of experiences and knowledge.